Franchise Opportunities Open Now

Own Nadiad's Most Loved Puff Brand.

20+ years of authentic taste. 8 thriving outlets. A proven system built to scale. AND 51 is your gateway to owning a bakery business customers already queue up for.

8+
Active Outlets
20
Years of Heritage
₹5.5L
Starting Investment
AND 51 Signature Live Puff
Authentic Recipe ✓
Break-Even 12–18 months
🏆
Nadiad's #1 Live Puff Brand
📍
8+ Operational Outlets
🤝
Full Setup Support Provided
📈
Proven Franchise Model
🔒
Standardized Signature Recipe
Why Partner With Us

A Brand Customers
Already Trust.

You don't build a customer base from zero — AND 51 already has a loyal following built over two decades of delivering authentic taste in every bite.

🍞

Authentic Signature Recipe

The same recipe that made Nadiad famous — standardized so every outlet delivers the same beloved taste.

📊

Proven Business Model

8 outlets successfully operating. Tested systems, real numbers, and repeatable results across diverse locations.

🎓

Complete Training Program

End-to-end training from production to customer service. You're never left to figure it out alone.

🚀

Fast Market Entry

Ready-to-deploy setup with branding, equipment, and marketing support — go from signing to opening quickly.

"

From a Spice Trader's Vision to Gujarat's Favourite Puff

Ashish Talati spent 20 years in the wholesale spice industry, exporting across Gujarat. Everywhere he went, one request followed him: "Can you get us the real Nadiad puff?"

That demand — persistent, passionate, and unmet — became AND 51's founding story. Starting from a single outlet in Vyash Wadi, Ahmedabad, AND 51 grew purely on product quality and word of mouth to 8 outlets today.

Now, that same opportunity is open to you.

AT
Ashish Talati
Founder & CEO, AND 51
Investment Overview

Low Risk.
High Potential.

AND 51's franchise model is designed for first-time entrepreneurs and seasoned business owners alike. The numbers are transparent, the model is tested.

Initial Investment
₹5.5L
Estimated total investment including all setup costs
Space Required
150–400
Square feet. Works in high-street, mall, or neighborhood formats
Break-Even Period
12–18
Months to break even based on typical outlet performance
Outlets Operating
8+
Across Ahmedabad and expanding. Validated model, real data.
All equipment included in setup
Full brand identity & signage
Signature recipe training
Pre-launch marketing support
SOPs for daily operations
Staff hiring & training guidance
Market Opportunity

The Snack Market
Is Booming.

Who Buys Puff Every Day?

Students & young adults — high-frequency, impulse buyers near colleges, schools, and transit points.
Office-goers — quick breakfast and tea-time snack, affordable and filling.
Families — evening snack ritual. Repeat purchase 3–5 times a week.
Tea-time consumers — Indian chai culture drives consistent daily traffic.
₹32,000 Cr+
India's organized bakery & snack market size and growing. Hygienic, branded snacks are replacing unorganized local vendors rapidly.

AND 51 sits at the perfect intersection of heritage food culture and modern branded experience — what customers want and what the market is moving toward.

♻️
High Repeat Purchase
Customers return 3–5x/week on average
💰
Affordable Price Point
No hesitation purchase across all income groups
📦
Low Wastage Model
Made-to-demand with live baking concept
🌆
Urban Demand Surge
Tier-2 cities craving branded authentic snacks
Operations & Support

We Build You Up.
You Run the Show.

AND 51's operational backbone means you don't reinvent the wheel. You get a turnkey system built and tested across 8 outlets.

01
📋

Standardized Recipes & SOPs

The signature AND 51 recipe is locked in. Every outlet makes it the same way — ensuring the taste customers love, every single time. Detailed operating procedures cover everything from prep to presentation.

02
📢

Launch Marketing Support

Your first months are the most critical. AND 51 provides initial marketing collateral, social media assets, and promotional support to help you generate buzz, drive footfall, and build your local customer base from day one.

03
🏪

End-to-End Store Setup

From layout design to equipment installation to brand identity application — AND 51's team assists you through the complete store setup process, ensuring your outlet reflects the premium AND 51 experience.

Business Model

Premium Outlet.
Premium Returns.

The AND 51 premium outlet model is designed for scale, customer experience, and higher revenue per square foot.

The Premium Outlet Advantage

AND 51's franchise is designed as a premium experience — not just a counter. With seating, combo offerings, and multi-product capability, you capture more customer value per visit.

  • Comfortable seating creates a dine-in culture, longer visits, higher per-ticket value
  • Beverages and combo meals drive upsell revenue without extra complexity
  • Multiple product SKUs serve different dayparts — breakfast, snack, evening meal
  • Premium branding commands loyalty and justifies consistent pricing

Outlet Specifications

Format Premium Dine-in + Takeaway
Minimum Space 150 sq. ft.
Ideal Space 250–400 sq. ft.
Revenue Streams Puff + Beverages + Combos
Peak Hours Morning, Afternoon & Evening
Target Customers All age groups, daily frequency
Risk & Opportunities

Eyes Open.
Full Picture.

AND 51 believes in complete transparency. Here's the honest view of both the challenges to navigate and the growth opportunities ahead.

Manage These

Potential Risks

📍
Location selection — Foot traffic, visibility, and proximity to your target demographic significantly impact daily revenue. AND 51 advises on location assessment.
🏪
Local competition — Unbranded local bakeries exist everywhere. AND 51's branding, taste consistency, and customer experience are your competitive moat.
👥
Staff training consistency — Team turnover can affect quality. AND 51's SOPs and training documentation make re-onboarding fast and reliable.
Pursue These

Growth Opportunities

🏙️
Multi-unit franchise ownership — Once your first outlet is stable, AND 51 supports expansion to additional locations, making you a regional operator.
🗺️
City-wise expansion rights — First movers in untapped cities and neighborhoods have an enormous advantage in brand capture and repeat customer loyalty.
🍴
Product line extensions — AND 51's menu is designed to grow. New products can be introduced to drive additional revenue without changing the core model.
AND 51

Ready to Own
a Business Customers
Already Love?

Fill in the form and our franchise team will connect with you within 24 hours to walk you through the next steps.

Response within 24 hours of inquiry
🎯
Location analysis and advisory included
💼
No-commitment exploratory conversation
📊
Detailed franchise kit shared on call

Request Franchise Information

Tell us a little about yourself and we'll take it from there.

Your information is confidential and will only be used to contact you about the AND 51 franchise opportunity.

🎉

Application Received!

Thank you for your interest in AND 51. Our franchise team will reach out to you within 24 hours to schedule a call and share the full franchise information kit.


In the meantime, feel free to visit any AND 51 outlet in Ahmedabad to experience the product firsthand.

Frequently Asked

Questions We Get
All the Time.

Most franchise decisions come down to a handful of key questions. We've answered the ones we hear most often — openly and honestly.

Still have questions? Chat with us on WhatsApp.

+91 72010 88696

Mon–Sat, 10am–6pm IST

What is included in the ₹5.5 Lakh investment?

+
The ₹5.5 Lakh investment covers all essential setup costs including kitchen equipment, brand identity and signage, initial training program, recipe and SOP documentation, and launch marketing support. Property rental, deposits, and working capital are separate and location-dependent.

Do I need prior experience in food or bakery business?

+
No prior bakery experience is required. AND 51 provides comprehensive training covering production, quality control, customer service, and operations management. What matters most is your drive and commitment to following the brand's standards.

How long does the full setup process take?

+
From signing the franchise agreement to opening day, the typical timeline is 4–8 weeks. This depends on factors like space finalization, local permissions, and setup completion. AND 51's team guides you through every phase to keep the process on track.

Can I open in a city outside Ahmedabad?

+
Yes. AND 51 is actively looking to expand across Gujarat and beyond. Franchise inquiries from any city are welcome. Early applicants in new cities may secure first-mover advantages and preferential terms for multi-unit expansion rights.

What ongoing support does AND 51 provide after opening?

+
Support doesn't stop at launch. AND 51 provides ongoing operational guidance, quality checks, product updates, and access to new marketing materials. Franchisees are part of a growing network with shared learnings across all outlets.

What kind of location works best for an AND 51 outlet?

+
High foot-traffic areas perform best — near schools, colleges, offices, residential neighbourhoods, and local markets. AND 51 advises on location selection based on your city and shortlisted areas. A good location significantly accelerates break-even.
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